Have you ever been reading a blog post or Instagram caption and run across a grammar mistake?

What’s your first thought?

What if you see constant grammar mistakes on the same website? Instagram account? Business profile? Does it lose a bit of its lustre?

It may not matter if your social media presence is just for friends and family or if your audience doesn’t care (or doesn’t know enough to care). Social media seems to have popularized common mistakes in the name of “authenticity” (much to my grammar-loving chagrin). But when you are running a business, you don’t want to appear careless. Your message needs to come through clearly, and poor grammar can make things very difficult to understand. When readers see a pattern of misspellings, misused punctuation marks, lack of capitalization, and misused words, you might lose clients and customers who might view you as unprofessional or lacking attention to detail.

Read More